:root {
  --bg: #FBF7F0;
  --bg-alt: #F0EBE0;
  --fg: #1A1A1A;
  --fg-muted: #6B6560;
  --accent: #0D4F4F;
  --accent-mid: #1A7A7A;
  --amber: #E8821A;
  --amber-light: #FFF3E0;
  --teal: #0D4F4F;
  --white: #FFFFFF;
  --border: #DDD8CE;
  --font-display: 'Fraunces', Georgia, serif;
  --font-body: 'DM Sans', system-ui, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

/* HERO */
.hero {
  position: relative;
  overflow: hidden;
  padding: 100px 5% 80px;
  min-height: 92vh;
  display: flex;
  align-items: center;
}

.hero-bg-shapes {
  position: absolute;
  inset: 0;
  pointer-events: none;
  z-index: 0;
}

.bg-circle {
  position: absolute;
  border-radius: 50%;
  opacity: 0.07;
}

.c1 { width: 600px; height: 600px; background: var(--accent); top: -200px; right: -100px; }
.c2 { width: 400px; height: 400px; background: var(--amber); bottom: -100px; left: 5%; }
.c3 { width: 200px; height: 200px; background: var(--accent); bottom: 20%; right: 30%; }

.hero-inner {
  position: relative;
  z-index: 1;
  max-width: 1200px;
  margin: 0 auto;
  width: 100%;
  display: grid;
  grid-template-columns: 1fr 420px;
  gap: 80px;
  align-items: center;
}

.eyebrow {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--amber);
  background: var(--amber-light);
  padding: 5px 14px;
  border-radius: 100px;
  margin-bottom: 28px;
}

.hero-left h1 {
  font-family: var(--font-display);
  font-size: clamp(48px, 5.5vw, 80px);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 24px;
}

.hero-left h1 em {
  font-style: italic;
  color: var(--accent);
}

.lede {
  font-size: 1.15rem;
  color: var(--fg-muted);
  max-width: 500px;
  margin-bottom: 32px;
  line-height: 1.6;
}

.hero-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.pill {
  font-size: 0.8rem;
  font-weight: 500;
  padding: 6px 14px;
  border-radius: 100px;
  border: 1.5px solid var(--border);
  color: var(--fg-muted);
  background: var(--white);
}

.hero-right {
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.proof-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 28px 32px;
  box-shadow: 0 4px 24px rgba(0,0,0,0.06);
}

.proof-card.small {
  padding: 20px 28px;
}

.proof-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--fg-muted);
  margin-bottom: 10px;
}

.proof-big {
  font-family: var(--font-display);
  font-size: 2.4rem;
  font-weight: 700;
  color: var(--fg);
  line-height: 1;
}

.proof-big.teal { color: var(--accent); }

.proof-sub {
  font-size: 0.85rem;
  color: var(--fg-muted);
  margin-top: 4px;
}

.proof-divider {
  height: 1px;
  background: var(--border);
  margin: 16px 0;
}

/* PROOF STRIP */
.proof-strip {
  background: var(--accent);
  padding: 40px 5%;
}

.proof-strip-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap;
}

.proof-item {
  display: flex;
  flex-direction: column;
  gap: 6px;
  flex: 1;
  min-width: 180px;
}

.proof-stat {
  font-family: var(--font-display);
  font-size: 1.8rem;
  font-weight: 700;
  color: var(--white);
}

.proof-desc {
  font-size: 0.78rem;
  color: rgba(255,255,255,0.7);
  line-height: 1.4;
}

.proof-divider-v {
  width: 1px;
  height: 48px;
  background: rgba(255,255,255,0.2);
  flex-shrink: 0;
}

/* FUNNEL */
.funnel {
  padding: 100px 5%;
  background: var(--bg);
}

.section-header {
  max-width: 1200px;
  margin: 0 auto 60px;
}

.section-tag {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: 16px;
}

.section-header h2 {
  font-family: var(--font-display);
  font-size: clamp(28px, 3vw, 42px);
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: -0.01em;
}

.section-header h2 em { font-style: italic; color: var(--accent); }

.funnel-grid {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr;
  gap: 0;
  align-items: start;
}

.funnel-stage {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 18px;
  padding: 28px 24px;
  box-shadow: 0 2px 16px rgba(0,0,0,0.04);
}

.stage-num {
  font-family: var(--font-display);
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--amber);
  margin-bottom: 16px;
}

.stage-icon {
  width: 48px;
  height: 48px;
  background: var(--amber-light);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--amber);
  margin-bottom: 16px;
}

.funnel-stage h3 {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 700;
  line-height: 1.3;
  margin-bottom: 10px;
}

.funnel-stage p {
  font-size: 0.82rem;
  color: var(--fg-muted);
  line-height: 1.55;
}

.funnel-arrow {
  display: flex;
  align-items: center;
  padding: 0 8px;
  padding-top: 60px;
  color: var(--border);
}

/* NICHES */
.niches {
  background: var(--bg-alt);
  padding: 100px 5%;
}

.niches-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.niches-left h2 {
  font-family: var(--font-display);
  font-size: clamp(26px, 2.8vw, 38px);
  font-weight: 700;
  line-height: 1.25;
  margin: 16px 0 20px;
}

.niches-left h2 em { font-style: italic; color: var(--accent); }

.niches-left p {
  font-size: 0.95rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

.niche-list {
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.niche-item {
  display: flex;
  gap: 16px;
  align-items: flex-start;
}

.niche-dot {
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--amber);
  flex-shrink: 0;
  margin-top: 7px;
}

.niche-item strong {
  display: block;
  font-size: 0.95rem;
  font-weight: 600;
  margin-bottom: 4px;
}

.niche-item p {
  font-size: 0.82rem;
  color: var(--fg-muted);
  line-height: 1.5;
}

/* MANIFESTO */
.manifesto {
  background: var(--accent);
  padding: 100px 5%;
}

.manifesto-inner {
  max-width: 860px;
  margin: 0 auto;
  text-align: center;
}

.manifesto blockquote {
  font-family: var(--font-display);
  font-size: clamp(22px, 2.5vw, 30px);
  font-weight: 400;
  font-style: italic;
  color: var(--white);
  line-height: 1.45;
  margin-bottom: 36px;
}

.manifesto-body {
  font-size: 1rem;
  color: rgba(255,255,255,0.75);
  line-height: 1.7;
  margin-bottom: 20px;
}

.manifesto-cta {
  margin-top: 48px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.manifesto-cta span {
  font-size: 1rem;
  color: rgba(255,255,255,0.85);
}

.manifesto-cta em {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1.1rem;
  color: var(--amber);
}

/* CLOSING */
.closing {
  padding: 100px 5%;
  background: var(--bg);
}

.closing-inner {
  max-width: 1200px;
  margin: 0 auto;
}

.closing h2 {
  font-family: var(--font-display);
  font-size: clamp(30px, 3.5vw, 52px);
  font-weight: 900;
  line-height: 1.15;
  margin: 16px 0 24px;
  letter-spacing: -0.02em;
}

.closing h2 em { font-style: italic; color: var(--amber); }

.closing > .closing-inner > p:not(.closing-statement) {
  font-size: 1.05rem;
  color: var(--fg-muted);
  max-width: 680px;
  margin-bottom: 60px;
  line-height: 1.6;
}

.closing-values {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
  margin-bottom: 60px;
  padding: 60px 0;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.closing-val .val-num {
  font-family: var(--font-display);
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--amber);
  margin-bottom: 12px;
}

.closing-val h4 {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 700;
  margin-bottom: 10px;
}

.closing-val p {
  font-size: 0.85rem;
  color: var(--fg-muted);
  line-height: 1.55;
}

.closing-statement {
  font-size: 1.05rem;
  color: var(--fg-muted);
  line-height: 1.65;
  max-width: 720px;
}

/* FOOTER */
.footer {
  background: var(--bg-alt);
  padding: 48px 5% 32px;
  border-top: 1px solid var(--border);
}

.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 32px;
  margin-bottom: 40px;
}

.footer-logo {
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-weight: 700;
  color: var(--accent);
  display: block;
  margin-bottom: 8px;
}

.footer-brand p {
  font-size: 0.82rem;
  color: var(--fg-muted);
}

.footer-links span {
  font-size: 0.82rem;
  color: var(--fg-muted);
}

.footer-bottom {
  max-width: 1200px;
  margin: 0 auto;
  padding-top: 24px;
  border-top: 1px solid var(--border);
  font-size: 0.78rem;
  color: var(--fg-muted);
}

/* RESPONSIVE */
@media (max-width: 1024px) {
  .hero-inner { grid-template-columns: 1fr; gap: 48px; }
  .hero-right { flex-direction: row; flex-wrap: wrap; }
  .proof-card { flex: 1; min-width: 200px; }
  .funnel-grid { grid-template-columns: 1fr 1fr; gap: 20px; }
  .funnel-arrow { display: none; }
  .niches-inner { grid-template-columns: 1fr; gap: 48px; }
  .closing-values { grid-template-columns: 1fr; gap: 32px; }
}

@media (max-width: 640px) {
  .hero { padding: 72px 5% 60px; }
  .hero-right { flex-direction: column; }
  .proof-strip-inner { flex-direction: column; gap: 24px; }
  .proof-divider-v { display: none; }
  .funnel-grid { grid-template-columns: 1fr; }
  .footer-inner { flex-direction: column; }
}